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NEWS26 CPI %u2013 Concrete Plant International %u2013 3 | 2025 www.cpi-worldwide.comTrending Today, the television series that spotlights the world%u2019s innovative and industry-defining companies, featured Master Builders Solutions, a global leader in sustainable construction, in an episode airing on Fox Business, Bloomberg, and A&E. The episode delves into the company%u2019s innovation journey toward enabling net zero carbon concrete, highlighting its commitment to reducing the environmental footprint of concrete.Enabling Carbon Reduction in ConcreteConcrete is one of the world%u2019s most widely used building materials and presents challenges for reducing Global Warming Potential (GWP). In the episode, viewers gain exclusive insights into how Master Builders Solutions specialty admixtures, technologies and expertise enable producers of concrete to address the pressing challenges of significantly reducing carbon in concrete.%u201cWe are proud to be a world leader in concrete carbon reduction technologies for construction and are looking forward to sharing our sustainability story with %u2018Trending Today%u2019 viewers,%u201d said Dr. Boris Gorella, CEO of Master Builders Solutions.Behind the Scenes at Master Builders SolutionsThe episode takes viewers behind the scenes at Master Builders Solutions, offering access to its research and development technology center in Beachwood, Ohio. The feature emphasizes the broader impact of innovative technologies in achieving global carbon reduction goals, and features insights from top U.S. concrete industry leaders, further demonstrating the company%u2019s industry-wide impact.%u201cWe are dedicated to helping our customers meet and exceed today%u2019s most challenging building requirements for reducing GWP,%u201d added Dr. Bruce J. Christensen, President of Master Builders Solutions, U.S. and Canada.%u0008 nMaster Builders Solutions Featured on %u2018Trending Today%u2019 TV Series on Fox Business Network, A&E and BloombergTV series spotlighting innovative and industry-defining companiesFURTHER INFORMATIONMaster Builders Solutions US, LLCwww.master-builders-solutions.com/en-usBehind the Scenes at Master Builders Solutions %u2013 %u2018Trending Today%u2019 TV series spotlighting innovative and industry-defining companies.To view the episode featuring Master Builders Solutions, go to the Master Builders Solutions website.