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NEWSwww.cpi-worldwide.com CPI %u2013 Concrete Plant International %u2013 2 | 2026 13At Masa we think of nothing but concrete %u2013 and how to shape it for the building materials industry. The machines we design and build are used to produce aerated concrete blocks and panels and sandlime bricks as well as concrete blocks, pavers or landscape products. In other words, we are real concrete heads with a passion for reliable, high-performance machines. Bj%u00f6rn, one of our clever concrete heads, has connected the information worlds of the operational and management levels in AAC plants in the Masa Production Reporting System (PRS). Tailored to the respective target group, the system provides access to all relevant data and conditions from mixing to packaging. When it comes to digitalization in your plant %u2013 Just ask the concrete heads!Customers demand continuous improvement in the coordination of work processes, tasks and resources. %u201cMy milestone connects two target groups in one system. Masa PRS.%u201dDipl.-Ing. for Civil Engineering Bj%u00f6rn Gorka,Process Engineer for AAC and Sand-lime BricksScan the QR code for more information and BluePaper downloadMasa GmbH GreyHUB Andernach Concrete Block, Pavers + Landscaping ProductsMasa-Str. 2 | 56626 Andernach | GermanyMasa-USA LLC, Green Bay Concrete Block, Pavers + Landscaping Products2006 Wery Lane | Green Bay, WI 54313 | USAMasa GmbH WhiteHUB Porta WestfalicaAutoclaved Aerated Concrete + Sand-lime BricksOsterkamp 2 | 32457 Porta Westfalica | GermanyAt Masa we think of nothing but concrete %u2013 and how to shape it for Bj%u00f6rn, one of our clever concrete heads, has connected the inforwww.masa-group.comwh-0000026Artificial intelligence offers the opportunity to rethink this progress. Not as a replacement for experience or engineering expertise, but as a tool to manage complexity, create transparency and enable better decisions. This is precisely why now is the right moment to engage with AI in construction %u2014 responsibly, strategically and with a clear positive attitude.Thinking AI Strategically %u2013 Ambition, Data and People in FocusThe construction industry%u2019s comparatively low level of digitalization is less a disadvantage than a major opportunity for future growth. While other industries have significantly increased efficiency, scalability and competitiveness through digitalization over the past decades, construction now stands at a comparable turning point. Entering the world of AI may initially be more demanding due to limited digital data availability, yet enormous untapped potential exists within processes and workflows. With AI, these can now be unlocked far n Stephan L%u00fcttger is a civil engineer with a strong passion for innovation and the advancement of the construction industry. Since 2023, he has been working intensively on artificial intelligence and how it can fundamentally rethink core construction processes. His focus lies on connecting technology, processes and people to enable industrialized, sustainable and scalable construction. He views AI not as an end in itself, but as an enabler for real progress in construction practice.%u00a9 Lolas Licht/ S%u00fcddeutsche ZeitungOutdoor storage of precast concrete shell segments at the Sengenthal main site %u2013 optimized logistics for industrial construction projects. %u00a9 Max B%u00f6gl Group of Companies