Page 24 - Demo

NEWS24 CPI %u2013 Concrete Plant International %u2013 5 | 2025 www.cpi-worldwide.comModern industrial companies are increasingly focussing on the close networking of production, marketing and sales. To fully meet the resulting management requirements at the interfaces between the various departments, employees must work cross disciplinary. The necessary knowledge and experience can be acquired through specially developed training programmes.Over a decade ago, PSA Zurich started filling this market gap of training and education programs for building materials industry personnel. The basis for this is formed by multilingual learning content (German, English, Russian) for the implementation of efficient methods in the areas of raw material management, production and quality assurance. From identifying the possible application of final products to modern sales strategies, it should ultimately be possible to map the requirements of a holistically networked corporate structure in a practical manner. (Fig. 1). As part of the implementation, the group of participants appointed in advance by the company management is set up on an interdisciplinary basis, i.e. specialists from different departments complete an identical training programme. The PSA Zurich training programme is exclusively solution-oriented. The courses are based on extensive practical experience gained by the Zurich-based consulting firm. In doing so, the company completely refrains from passing on generally applicable generic principles. Instead, participants acquire a sophisticated but also comprehensive range of specialised knowledge. This can result in a number of interesting side effects:a) The complex training programme eliminates deficits in the participants' existing training profile. For example, process engineers deal with business management aspects, laboratory managers focus on sales strategies and sales staff receive useful information on production and the intended use of end products.b) As part of the three-year training courses, participants from different areas of the company work out possible solutions to complex operational issues, develop potential for improvement and find common communication levels in a naturally initiated team-building process, which can then be converted into substantial added value in day-to-day cooperation in the interface area of a company (production/sales or production/quality assurance).Looking to the future %u2013 new approaches to personnel developmentHow to fill a gap in the marketFig. 1: From production of products to sales%u0016-+!0 /&+*%u0013ff-'\%u0018ff(\%u0018 +-&*$%u0016(ff*/%u0001%u0012fffi+-ff/+-4%u0019\\%u0008,,(& ff/&+*%u0001%u0012fffi+-ff/+-4%u0012+${body.pageText}./& .%u0008%u000b%u0018%u001a%u0012%u0012%u0017%u000b%u0015%u001a%u0019 %u001a%u0016%u0001%u001a%u0011%u000e%u0001%u0008%u0009%u0005%u0001%u0018%u000b%u0012%u0015%u0012%u0015%u0010%u0006%u0014%u0013%u000c%u0015%u0015%u0001%u0003%u0012%u000e%u000f%u0012%u000c%u000c%u0014%u0015%u0001%u0004%u000c%u0008%u000b%u0001%u0013%u0001%u0010%u0008%u0009%u0013%u0014%u0008%u0016%u0013%u0014%u000f%u000c%u0015%u0001%u0007%u0008%u0010%u000c%u0015 %u0016%u000c%u0008%u0011%u0001%u0005%u0008%u0012%u0008%u000e%u000c%u0011%u000c%u0012%u0016